Volkswagen Hopes To Improve Sales Of Its ID Series In China
Volkswagen will look to recover from a somewhat tepid launch in the east in the coming months.
Unfortunately, Volkswagen hasn’t had the greatest start, according to Stephan Wöllenstein, chief executive of Volkswagen Group China.
“China is by far the most competitive [electric car] market in the world,” said Wöllenstein, implying the brand needs more time to establish a foothold in the country.
Thanks to The Financial Times, we know that VW delivered a total of 1.84 million cars in China in the first half of the year — a 16.2% increase compared to the previous year.
That’s all and good, but the popular automaker actually refers to its ID series when discussing poor sales.
In June, VW only sold around 2,900 of its ID.4, said to be the brand’s premier sport utility vehicle. For context, the automaker expected to ship about 80,000 to 100,000 cumulative deliveries by the end of the year.
Tesla dominated that month, delivering 16,515 of its Model 3 and 11,623 of its Model Y.
Sales of EVs in China are on the up for the first half of this year (1.2 million cars delivered) across the board.
Perhaps due to the government’s goal for EVs to make up 20% of new sales by 2025.
Infiltrating the Chinese electric vehicle market may continue to foil VW’s expansion plans unless the automaker can think outside the box.
Yale Zhang, the founder of Shanghai-based consultancy Automotive Foresight, believes the ID series is far too ‘traditional’ to rival other options available to buyers.
He says: “They look like a traditional vehicle. That’s fine in Europe, but not in China, because there are so many competitors with new models, whether from local EV start-ups or a localised Tesla.”
Volkswagen’s ID series has found great success in Europe. Whether it replicates these deliveries in China remains to be seen.
The ID.4 is one of the strongest electric SUV candidates on the market right now for buyers. Why do you think VW has struggled to meet delivery expectations in China? We want your take.