Sony And Honda Are Planning To Make EVs Together

• by Tony Hardy
• March 4, 2022
• 2 min read

Two big players are coming together to explore a ‘forming strategy alliance’ that aims to create a new era of mobility and mobility services. This includes collaborating on a new electric vehicle company.

Who had this announcement on their 2022 bingo card?

Today, Sony Group Corporation and Honda Motor Co., Ltd, announced that they plan to form a new company to design and sell electric vehicles together, as part of a strategy alliance.

The new company has no name as of yet. All that we know is that the first EV model is expected to launch in 2025. Design, development and sales will be handled by the unknown company, only there’s no plans of owning/operating manufacturing facilities.

“Sony’s Purpose is to ‘fill the world with emotion through the power of creativity and technology.’” Said Kenichiro Yoshida, Chairman, President and CEO of Sony Corporation Group.

“…we intend to build on our vision to ‘make the mobility space an emotional one,’ and contribute to the evolution of mobility centred around safety, entertainment and adaptability.”

Honda will handle the manufacturing of the first vehicle, with Sony set to develop a mobility service platform. This partnership is sure to create buzz, given Honda’s expertise in vehicles, and Sony’s approach to entertainment.

“The New Company will aim to stand at the forefront of innovation, evolution, and expansion of mobility around the world, by taking a broad and ambitious approach to creating value that exceeds the expectations and imagination of customers. We will do so by leveraging Honda’s cutting-edge technology and know-how in relation to the environment and safety, while aligning the technological assets of both companies.”
— Toshihiro Mibe, Director, President, Representative Executive Officer and CEO of Honda

Sony, has been wanting to enter the automotive world for a while now, only this marks an actual move into the space. The Vision-S, an electric concept car was shown at CES 2020.

Around the same time, Sony announced plans to operate a company called Sony Mobility by the spring of 2022. This Honda announcement suggests that Sony Mobility isn’t happening, although no formal announcement has been made just yet.

This announcement has appeared out of the blue, but we’re more than excited to see how what happens with this new company moving forwards. What do you make of Honda and Sony working together in the electric mobility field? Leave a comment below.

Tony Hardy

Tony loves branding, and studying emerging brands. On top of that, he's a bit of a nerd when it comes to "boys toys" - Scalectrix, toys, collectables. Aside from running content for E4TP, he also runs a branding agency. When he's not doing that, he's writing, reading, and learning about branding and SEO, spending time with his family, or watching wrestling.

View All Posts >