Pure Watercraft Has Joined EV Coalition ZETA

• by Martin Punter
• May 26, 2021
• 3 min read

Pure Watercraft a company specialising in electric boats will help promote ZETA’s pro-EV plans to bring forth a sustainable future within the next few years.

• Pure Watercraft is the first company dealing in electric boats to make the pledge.
• ZETA’s mission is to make 100% of vehicles sold by 2030 to be electric.
• Pure Watercraft’s involvement could encourage other eco-boat companies to follow.

An electric initiative looking to fast track change has just received a sea-based boost.

Electric boat innovator Pure Watercraft has officially joined the Zero Emission Transport Association (ZETA), a coalition of EV specialists, car-makers, charging companies, utilities and others pushing for 100% of vehicles sold by 2030 to be completely electric.

ZETA is one of many coalitions to appear in recent years; only their work is predominantly based in the US. Multiple factors drive the coalition, from job creation to care for the environment — all through implementing the right policies.

We are proud to join ZETA’s coalition of electric mobility thought leaders to promote the benefits of electric vehicle adoption for customers, the US economy, and the environment. We fully support ZETA’s goal of a zero-emission US transportation & mobility sector, which will accelerate the adoption of electric propulsion on our roads, mountain trails, and waterways.”
— Andy Rebele, CEO of Pure Watercraft

News of this kind couldn’t have come at a better time, given President Joe Biden’s $174 billion investment plans surrounding EVs. Moreover, the Pure Watercraft outboard system is currently taking pre-orders and is expected to make quite the splash in its respective market when released later this year.

Companies that have already joined ZETA are heavy-hitters in the EV space

ZETA launched late last year, consisting of 28 founding members/companies. Pure Watercraft joins a who’s who of companies already on board with ZETA’s mission.

Tesla, Uber and Siemens are already signed up — names that carry weight when welcoming a sustainable future. Pure Watercraft is the first electric boat brand to take the plunge/pledge. News of their involvement only encourages other sea-based EV companies to plot a similar course.

Other companies listed as ZETA’s “founding members” include:

• Rivian
• Lordstown Motors
• Arrival
• Wallbox
• Lithium Americas
• Proterra
• enel x

“The rapid transition to a zero-emission US transportation sector must also include off-road vehicles and vessels, and the addition of Pure Watercraft to our membership explicitly highlights the applicability of our education and legislative initiatives to the electrification of all vehicles and vessels,” added Joe Britton, Executive Director of ZETA.

Which companies will take the ZETA pledge next? Give us your thoughts.

Martin Punter

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