Polestar Takes Shots At Tesla In Super Bowl Ad
Polestar made its Super Bowl debut, at the expense of America’s most known EV brand. The ad was one of many EV-related Super Bowl ads to run this year.
‘No conquering Mars’ was but one of the jabs sent Tesla’s way © Credit to Polestar
We’re hot off the heels of Super Bowl weekend, an event known for sports, but mostly for the advertising for people not living in the States.
Multiple EV-related ads were shown to viewers of the big game, including Polestar, who saw fit to challenge other automakers in the electric space.
Polestar’s ‘No Compromises’ ad took direct swings at Elon Musk (Tesla CEO), and Volkswagen, through the various statements that appeared on screen as close up images of the Polestar 2 (an electric sedan) flashed in and out.
“No conquering Mars” is a very clear shot at Tesla, with “No dieselgate” aimed at Volkswagen directly.
The ad ends with on one final no note, with ‘No.2’ appearing on screen before the words ‘Polestar 2’ pops up. We won’t spoil too much as the ad is really well done (you can find it linked below).
“The Super Bowl is an iconic event and I’m excited to bring Polestar’s message to such a wide audience,” Polestar CEO Thomas Ingenlath said in a statement.
“We are a young and ambitious brand. We believe in ‘no compromises’, for our design language, our sustainability efforts, and the performance of our cars, and we wanted to share that philosophy with this ad. This is the perfect place to further raise awareness of our brand in the US, and beyond.”
Other ads on the show featured EVs from the likes of General Motors, BMW and Kia. Although, none of the mentioned names took pot shots at other automakers quite like Polestar.
Kia, for example, went for a very cutesy Robo Dog ad to promote its EV6.
Which Super Bowl ad was your favourite this year? It doesn’t need to be EV-related, just any you found interesting or fun.