Japan: World’s First Mercedes-EQ EV-Only Dealership Opens

Mercedes-Benz has officially opened its first EV-only dealership in Yokohama, Japan under its all-electric EQ brand.

Various Mercedes-EQ vehicles inside the new Japanese dealership
The first of many, for sure © Credit to Mercedes

The country of Japan is home to many business/vehicle-related firsts, which now includes the opening of Mercedes-Benz’s first EV-dedicated dealership in the bustling city of Yokohama.

The Mercedes-EQ Yokohama allows customers to experience the brand’s five electric models which are currently on sale in Japan, namely the EQA, EQB and EQC SUVs and EQE and EQS sedans.

Size-wise, the showroom occupies 1,220 square meters (or 13,131 square feet), which gives way for a test drive area, a space for deliveries, a workshop for the five vehicles, and more.

What’s more, Mercedes says it has introduced a car rental service called ‘MB Rent,’ allowing drivers to choose between short-term test drives and everyday rentals.

Inside are a bunch of quick charging stations (CHAdeMo), alongside Vehicle-to-Home (V2H) equipment, giving visitors a better idea of how owning an EV works.

‘EQ Experts’ can be found throughout the building who provide additional information to those who need it.

Mercedes-EQ has said it plans to install solar panels in future across all stores, as they continue their overall shift to electricity as the main source of power.

The automaker added that it will continue to cooperate with its 204 authorized dealers across Japan and 167 certified workshops, the goal being:

To further strengthen EV sales in the country and improve customer satisfaction.

Mercedes-Benz is one of several traditional car brands with a 2030 pledge, where all vehicles produced at that point will run on electric only.

The company also aims to make its fleet of new passenger cars carbon-neutral over the vehicles’ entire life cycle by 2039 as part of its “Ambition 2039” roadmap.

Japan is still in the early stages of EV adoption. This new store is a clear sign that Mercedes sees value in establishing a foothold early. Where would you like to see an EQ store pop-up next?

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